WHAT CAN YOU AND A BEAUTY BRAND DO FOR THE WORLD?

Did you know that every year
1.3 billion de tons of trash?
78 million tons in Brazil alone?

We want to change reality!

Here at Natura we are concerned about
ofering the most,
using the least and reducing excesses.


We can do more!
And together with you we will seek
innovative solutions for a major challenge:

eliminating our packaging waste.


Submissions up to December 8th of 2019


How to do it

There is no single path.
We are seeking innovative solutions for the way we think about materials, the logistics chain and business.
We want to invest in collaborative projects together with you.
The one sure thing is that for us it only innovation if it generates positive impact.

Where to innovate:

Materials

Renewable and biodegradable materials, among other attributes, applicable to cosmetic packaging to transport and protect them aimed at zero waste.

Logistics Chain and Businesses

Logistics Chain and Businesses, innovations in logistics, service and commercial models that enable product availability and reverse logistics focused on zero waste.

There are innumerable paths!
Do you think differently and have an innovation that is not here?
All potential solutions to meet these challenges are welcome and will be assessed.


Submissions up to December 8th of 2019


What we have already transformed

  • Per year we save the equivalent of the trash produced daily by 4.4 million people.

  • We reuse 665 tons of plastic in our cosmetics
    packs per year.

  • Every year, 22 million 1-litre PET bottles
    are no longer thrown out.

  • We were the first to adopt
    recycled glass in Brazil.

  • Every year we avoid the disposal of the equivalent of
    1.1 million 1-litre glass bottles.

Amazing, isn´t it?

And we believe we can do much more by bringing you into this story.

Innovate in pack refills and refilling systems.

Evolve the current model from “single use plastic” to solutions aimed at “zero waste” that generate a positive impact on the world.

Enhance solutions that ensure human rights and empower people's income generation.


Submissions up to December 8th of 2019

SEE OUR CURRENT PACK REFILLS

Refil 1

Perfumery Refill

  • The first perfume refill in Brazil, produced with a 100% recycled bottle

  • On average 85% less material than the regular pack

  • We avoided the generation of 78 tons of waste in 2018

  • We avoided 171 tons of CO2 emissions in 2018
Refil 2

Pouch Refill

  • We have 87 products with pouch refills

  • On average 84% less material than the regular pack

  • We avoided the generation of 1,191 tons of waste in 2018

  • We avoided 2,651 tons of CO2 emissions in 2018
Refil 3

Jar Refill

  • We have 19 products with jar refills

  • On average 90% less material than the regular pack

  • We avoided the generation of 361 tons of waste in 2018

  • We avoided 941 tons of CO2 emissions in 2018
Refil 4

Tray Refill

  • We have 62 makeup skus refillable

  • On average 73% less material than the regular UNA makeup pack

  • We avoided the generation of 37 tons of waste in 2018

  • We avoided 147 tons of CO2 emissions in 2018

WHO WE ARE

We believe in relationships and the power of networks to transform mankind’s challenges. We don’t have all the answers and we want to learn and teach based on collective potential.

A Natura is part of the Natura & Co Group, together with The Body Shop and Aesop. We are the biggest cosmetics and personal hygiene company with B Corp System certification. The market leader in Brazil, we have ambitious guidelines for the generation of economic, environmental and social results and have been recognized for this:

  • First Brazilian company to receive “The Leaping Bunny” certification, granted by the animal protection organisation Cruelty Free International in 2018;

  • 8th most innovative company in the world according to the 2012 Forbes Ranking;

  • 2nd most innovative company in Brazil in the 2018 Valor Ranking;

  • 2nd company most open to relations with start-ups in the 2019 100 Open Start-ups Ranking;

  • This is the most important climate change award in the world and highlights how environmental pollution from our product manufacturing is offset.

And that is not all!
We work in the direct selling channel with
1.7 million consultants
4.8 million online consumers
52 retail stores

We see this relationship network as a great innovation laboratory and invite you to connect with it!


Submissions up to December 8th of 2019


F.A.Q.

WHO CAN PARTICIPATE?

Anyone from all over the world. Companies, entrepreneurs, start-ups, research institutions, universities, researchers and students (for Brazilians, with or without a registered company - CNPJ), Natura Beauty Consultants. To submit your proposal you do not have to have a legal entity.

IS AN IDEA ENOUGH?

No, with this challenge we are seeking solutions that have at least a prototype, MVP, have undergone development stages (applied research, bench tested and validated), product and/or service on market.

WHAT INFORMATION MUST I SUBMIT TO PARTICIPATE?

Just fill in the following submission form or click here. Don’t be concerned. No information about solution will be disclosed, and you should not submit anything confidential.

WHAT IS THE ADVANTAGE OF REGISTERING MY PROJECT ON THIS CHALLENGE?

By joining the challenge after submitting your innovation, you will have the opportunity to receive feedback regarding applicability and alignment of your proposal within Natura´s strategy as well as receive investment to developing tests with us if you are selected. Moving to the next step, if tests implement reach successful results, we can evolve this partnership in several formats, such as negotiating a partnership/commercial agreement. Natura currently operates in direct sales channels with 1.7 million consultants, 4.8 million online consumers and 52 retail stores. We see this network as a great innovation living laboratory and invite you to connect, collaborate and mature your solution with us.

WHAT IS GOING TO HAPPEN?

All proposals will be carefully assessed by our team in order to build partnerships and make investments in the selected solutions. We will communicate directly with you via email and there will be a response to all submissions by 01/03/2020. We will not disclose your solution information. If there is a possibility of partnership, firstly we will get in touch with you to evaluate the alternatives jointly.

WHAT COMMITMENTS WILL I HAVE TO ASSUME WITH NATURA?

You do not assume any commitment by submitting your proposal. We commit to sharing our assessment of what we could do together for the world. If there is a possibility of a partnership, firstly we will get in touch with you to evaluate the alternatives for applying your innovation jointly. Going forward we will promote best practices in collaboration and ensure a legal contract.