From the beginning we said we would do this together.

With you, we have arrived in more than 35 countries and more than 570 applications analyzed.
We will now go ahead to test the selected solutions of greater matching with our internal challenges and teams.

Evolve the “single use of plastic” models to “zero waste”
alternatives is our responsibility. But it is also everyone's responsibility in the world.

We chose to share the other solutions that signed up for the Natura Innovation Challenge
to any person or company that is looking for a partner to help solve this problem.

We believe in entrepreneurship, collaboration and innovation for positive impact.

Click here to know the opened projects and getting in touch with them.


Keep connected!


Get in contact and follow our open innovayion Programs
Natura Startups and Natura Campus. We usually open new
colaboration opportunities!

SEE HOW WAS THE NIC ZERO WASTE PACKAGING 2019/2020

  • Did you know that every year 1.3 billion de tons of trash?

  • Here at Natura we are concerned about ofering the most, using the least and reducing excesses.

  • Per year we save the equivalent of the trash produced daily by 4.4 million people.

  • We reuse 665 tons of plastic in our cosmetics packs per year.
  • Every year we avoid the disposal of the equivalent of 1.1 million 1-litre glass bottles.

  • We can do more! And together with you we sought innovative solutions for a major challenge:
    eliminating our packaging waste.

  • We were seeking innovative solutions for the way we think about materials, the logistics chain and business.

SEE OUR CURRENT PACK REFILLS

Refil 1

Perfumery Refill

  • The first perfume refill in Brazil, produced with a 100% recycled bottle

  • On average 85% less material than the regular pack

  • We avoided the generation of 78 tons of waste in 2018

  • We avoided 171 tons of CO2 emissions in 2018
Refil 2

Pouch Refill

  • We have 87 products with pouch refills

  • On average 84% less material than the regular pack

  • We avoided the generation of 1,191 tons of waste in 2018

  • We avoided 2,651 tons of CO2 emissions in 2018
Refil 3

Jar Refill

  • We have 19 products with jar refills

  • On average 90% less material than the regular pack

  • We avoided the generation of 361 tons of waste in 2018

  • We avoided 941 tons of CO2 emissions in 2018
Refil 4

Tray Refill

  • We have 62 makeup skus refillable

  • On average 73% less material than the regular UNA makeup pack

  • We avoided the generation of 37 tons of waste in 2018

  • We avoided 147 tons of CO2 emissions in 2018

WHO WE ARE

We believe in relationships and the power of networks to transform mankind’s challenges. We don’t have all the answers and we want to learn and teach based on collective potential.

A Natura is part of the Natura & Co Group, together with The Body Shop and Aesop. We are the biggest cosmetics and personal hygiene company with B Corp System certification. The market leader in Brazil, we have ambitious guidelines for the generation of economic, environmental and social results and have been recognized for this:

  • First Brazilian company to receive “The Leaping Bunny” certification, granted by the animal protection organisation Cruelty Free International in 2018;

  • 8th most innovative company in the world according to the 2012 Forbes Ranking;

  • 2nd most innovative company in Brazil in the 2018 Valor Ranking;

  • 2nd company most open to relations with start-ups in the 2019 100 Open Start-ups Ranking;

  • This is the most important climate change award in the world and highlights how environmental pollution from our product manufacturing is offset.

And that is not all!
We work in the direct selling channel with
1.7 million consultants
4.8 million online consumers
52 retail stores

We see this relationship network as a great innovation laboratory and invite you to connect with it!


Keep connected!


Get in contact and follow our open innovayion Programs
Natura Startups and Natura Campus. We usually open new
colaboration opportunities!